World’s most expensive domain name set Guinness World Record – Sex.com

The sale of Sex.com this past November set the Guinness World Record for “most expensive Internet address domain name.” The domain was sold by Escom to Clover Holdings on Nov. 17 for $13 million.

Most of us probably already know that the $13 million sale of Sex.com was the top all-cash, public domain sale of all time. This sale has now been officially documented by the folks at Guinness World Records, the organization that publishes the Guinness Book of World Records.

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 In a press release issued this morning, Sedo, celebrating its 10 year anniversary, has announced that the Sex.com sale set a Guinness World Record for “most expensive internet address domain name.”

I am not sure if this was a newly introduced category in the Guinness World Records or if there was a previous title holder, but it’s pretty cool to see the sale of a domain name listed as a World Record. Congrats to Sedo!

Press Release Follows:

Sedo, the online domain specialist, today announced that its recent brokerage of Sex.com has earned the Guinness World Record™ for “most expensive internet address domain name.” Sex.com was sold for £8.2 million on 17th November 2010.

Sedo, which celebrated its milestone 10-year anniversary on 12 February, has grown to be a trusted advisor in the domain industry. As the world’s largest domain name marketplace, Sedo has brokered over £240 million worth of domain names including a number of high-profile, seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.

“The sale of Sex.com was truly a team effort. We spent about two years with the domain, establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honoured that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal.”

“With a prominent sale like Sex.com, the domain transfer process can be incredibly complicated,” said Jeremiah Johnston, chief operating officer and global counsel at Sedo. “But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner.”

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