This event was controlled by Teorema d’Immagine on behalf of Rivarolo Urban Center, a shopping mall which opened recently. A. Giordano, a local chocolatier, had been commissioned to make the chocolate bar, which was to be displayed outside the shopping mall.
The chocolatiers laid out the massive bar, and a large crowd gathered. When the bar was in place they decorated it and we waited for the mayor to arrive before taking measurements.
When I had finished taking measurements I stood back and prepared to talk to the crowd gathered around the attempt area. The length to beat was 6.98 metres. The bar measured a phenomenal 11.57 metres, and to rapturous applause and cheering I presented an official Guinness World Records certificate to conclude the successful attempt.